Turkey Duty-Free and Travel Retail Market Size, Share, Trends and Forecast 2025-2033

Turkey Duty-Free and Travel Retail Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 562.90 Million

Market Forecast in 2033: USD 1,179.73 Million

Market Growth Rate (2025-33): 7.68%

The Turkey duty-free and travel retail market size reached USD 562.90 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,179.73 Million by 2033, exhibiting a growth rate (CAGR) of 7.68% during 2025-2033. Rising tourist arrivals, new airport infrastructure, expanded airline connectivity, and increasing disposable income are some of the factors contributing to the Turkey duty-free and travel retail market share. Strategic locations like Istanbul Airport and strong partnerships with global brands further support category expansion in beauty, fashion, alcohol, and confectionery.

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Turkey Duty-Free and Travel Retail Market Trends and Drivers:

The biggest change in Turkish duty free has been the move away from a standardized product portfolio to more localized shops, featuring more product and service personalization. Likewise, the leading operators, in particular mega-hub airport concessionaires such as Istanbul Airport, have begun utilizing improved data analytics beyond basic demographic targeting. Being aware of passengers' circulation and their destinations, as well as past sales, retailers can make sure to offer the right product assortment to the right passengers. Retailers would stock high-end skincare suites and premium taste (i.e., matcha) Turkish delight on flights toward the East Asia region. When travelling to the Middle East region, passengers will see a greater selection of luxury fragrances and gold jewelry. In addition, we will carry regional gift sets and exclusive products never offered before, elevating the duty-free experience into a culturally relevant travel discovery offering. The opportunity is to create a place-based, authentic sense of exclusivity to drive purchase by speaking directly to the subtle tastes and gifting cultures of specific traveler cohorts in a way that dramatically improves conversion and average transaction value. The shelf space is optimized to maximize its profit potential, and the passenger experience is more engaging because of a larger, more tailored retail environment.

Following an extremely well organized and successful international strategy through the travel retail sector, the Turkish travel retail sector is changing from a tourism and transit hub to a successful transit point, diversifying away from its customary leisure-based passenger market. The shift of Istanbul Airport into an intercontinental transfer hub has created a new type of consumer, the time-poor but wealthy transit passenger. To capture the airport-generated domestic spend of transit passengers, new retail formats for convenience are being introduced, such as the use of mobile apps to pre-order goods during a layover, with focus on a short pick-up time. Domestically, efforts have been made to attract domestic tourists, identified as high-spending customers who have been poorly catered to. As an example, many retailers carry exclusively high-end local brands (artisanal ceramics, textiles, high-quality olive oil, and unique Turkish wines and spirits) so that these goods can be sold as luxury souvenirs. The market is also seeing retail businesses combine with engaging experiences of the area in response to a global trend for 'experiential travel'. In-store experiences could include Turkish coffee masterclasses, fragrance workshops, and tastings of local food specialties. These experiences can help build an emotional connection and the brand story, encouraging customer loyalty and increased customer spend rather than engaging in transactional purchases.

A third is the omnichannel environment, as travel retailers link together their e-commerce touchpoints along the passenger adventure, from browsing prior to travel to purchasing in-store. Several Turkish duty free retailers are developing their digital ecosystems across the Turkish travel retail market, including upgraded e-commerce, mobile apps enabling passengers to review stocks and benefit from exclusive pre-order offers, and allowing online payment for goods prior to arriving at the airport. Existing developments in digital technology include greater optimization of dwell time for the greater proportion of short-haul and transfer passengers. Stores themselves are being transformed by developments in digital technology, including the use of interactive screens to provide product information, QR codes with videos explaining the brand's history, and contactless payments for better speed and health protection. The next iteration of this integration will likely be the combination of airline and airport passenger data to create highly contextualized, prescriptive offers that will be delivered to the traveler's device as they move through the airport. Shopping will eventually become completely frictionless, a true smooth experience beyond online and offline. The duty-free shop will not be a destination, but just another smooth and easy part of the modern traveller's experience.

Turkey Duty-Free and Travel Retail Market Industry Segmentation:

Product Type Insights:

• Beauty and Personal Care

• Wines and Spirits

• Tobacco

• Eatables

• Fashion Accessories and Hard Luxury

• Others

Distribution Channel Insights:

• Airports

• Airlines

• Ferries

• Others

Regional Insights:

• Marmara

• Central Anatolia

• Mediterranean

• Aegean

• Southeastern Anatolia

• Black Sea

• Eastern Anatolia 

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

• Market Performance (2019-2024)

• Market Outlook (2025-2033)

• COVID-19 Impact on the Market

• Porter’s Five Forces Analysis

• Strategic Recommendations

• Historical, Current and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Structure of the Market

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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