Turkey Car Rental Market Size, Share, Trends and Forecast 2033

Market Overview

The Turkey car rental market was valued at USD 1.09 Billion in 2024 and is projected to grow to USD 1.68 Billion by 2033. The market is expected to expand at a CAGR of 4.39% during the forecast period 2025-2033. This growth is driven by rising tourism, urban mobility demands, and the increased preference for convenient transportation. The industry is evolving with digital booking systems and varied vehicle types to cater to different customer segments. Major players focus on enhancing service quality and regional presence while integrating technology to shape consumer behavior and service delivery in the Turkey Car Rental Market.

Study Assumption Years

• Base Year: 2024

• Historical Year/Period: 2019-2024

• Forecast Year/Period: 2025-2033

Turkey Car Rental Market Key Takeaways

• Current Market Size: USD 1.09 Billion (2024)

• CAGR: 4.39% (2025-2033)

• Forecast Period: 2025-2033

• The active rental fleet reached 242,200 vehicles by April 2025, showing strong fleet growth fueled by higher consumer demand.

• Shift toward green mobility is evident, with increasing integration of hybrid and electric vehicles in rental fleets supported by regulatory initiatives.

• Digital rental platforms and car-sharing services are growing, supported by smartphone penetration and mobile payment rollout.

• Operators invest in digital ecosystems featuring automated check-ins and real-time fleet monitoring to improve customer experience and operational efficiency.

• The market serves diverse end-users including leisure, tourism, and business segments, with vehicle diversification tailored for regional and customer preferences.

Sample Request Link: https://www.imarcgroup.com/turkey-car-rental-market/requestsample

Market Growth Factors

The Turkish car rental market is also growing, fueled by increased domestic travel, tourism recovery and increased urban mobility. The rental fleet in the Turkish car rental market was at 242,200 units in April 2025, helped by heavy investments in the rental fleet and growing demand from leisure and long-term corporate renters. Capacity planning and vehicle purchases are also influenced by strong demand peaks during the spring and summer. Favorable leasing and financing conditions have supported fleet growth after the COVID-19 pandemic.

The sustainability agenda is affecting growth since the rental sector introduces more hybrid and electric vehicles to meet environmental targets and consumer demand. From 2025, national emission and energy efficiency targets in the wider transport sector will provide further incentives for car rental companies to introduce low-emission vehicles into their fleets. Vehicles using internal combustion engines are still the most common type, but cleaner vehicles have increasing sales and charging infrastructure is in development.

Digitalization made renting a car more accessible, enabling booking in real-time through platforms or mobile applications, contracting custom rentals, and signing and delivering without contact. Because of these trends, customers can now access short-term, on-demand mobility in urban environments beyond private car ownership. Digital and automated vehicle registration systems, check-in mechanisms, data analytics for demand forecast, vehicle dispatching, and pricing optimization will also become a necessity for car-sharing.

Market Segmentation

• Booking Type

• Offline Booking: Traditional car rental booking channels allowing customers to reserve vehicles through physical outlets or phone.

• Online Booking: Digital platforms enabling customers to book cars via websites or mobile applications, providing convenience and real-time options.

• Rental Length

• Short Term: Renting vehicles for brief periods, typically hours to a few days, suited for leisure or short business trips.

• Long Term: Extended rental durations offering greater flexibility for corporate clients and longer stays.

• Vehicle Type

• Luxury: High-end vehicles with premium features aimed at affluent customers seeking comfort and status.

• Executive: Mid to high-range cars tailored for business professionals and premium services.

• Economy: Cost-effective models focused on affordability and fuel efficiency for budget-conscious renters.

• SUVs: Sport Utility Vehicles offering space and versatility, popular for group travel and diverse terrains.

• Others: Includes all other vehicle variants not categorized above.

• Application

• Leisure/Tourism: Rentals primarily for vacation, tourism, or personal use.

• Business: Rentals targeted towards corporate clients for official trips and business mobility.

• End-User

• Self-Driven: Customers who rent and drive the vehicle themselves.

• Chauffeur-Driven: Vehicle rentals that include a professional driver service.

Regional Insights

The report details the analysis of major regions including Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia. However, the source does not specify the dominant region or provide explicit statistics such as market share or CAGR for these regions.

Summary: Not provided in source.

Recent Developments & News

In April 2025, Regal Car Hire launched premium services from Dalaman Airport, expanding accessibility and offering a diverse fleet designed to meet various travel needs across Turkey. Their services include user-friendly booking and dedicated assistance.

In June 2025, Green Motion Turkey expanded significantly with numerous new airport and city-based locations throughout key tourist destinations, reinforcing its market presence and customer service reach nationwide.

Key Players

• Regal Car Hire

• Green Motion Turkey

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us

IMARC Group,

134 N 4th St. Brooklyn, NY 11249, USA,

Email: sales@imarcgroup.com,

Tel No: (D) +91 120 433 0800,

United States: +1-201971-6302