Toys Market Trends, Share, Growth Factors, and Forecast 2025-2033

According to the latest report by IMARC Group, titled “Toys Market Report by Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, and Others), Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, and Others), and Region 2025-2033”, offers a comprehensive analysis of the industry, which comprises insights on the global toys market trends. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global toys market size reached USD 113.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 196.3 Billion by 2033, exhibiting a growth rate (CAGR) of 6.2% during 2025-2033.

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Global Toys Market Dynamics:

Evolving Consumer Preferences and Digital Integration:

Changing consumer expectations and increased use of technology are causing a fundamental change in the global toy industry. Modern children and parents want more than just entertaining toys. They now seek engaging, educational, and interactive forms of play. This change in attitude has resulted in the greater availability of smart toys, connected toys, AR and VR toys, and advanced mixed reality systems. The inclusion of digital features improves play usefulness adds imagination, diversity, creativity, and tailored learning opportunities for the younger generation who expects and delights in modern touch.

Growing Emphasis on Sustainability and Eco-Friendly Materials:

Different forms of sustainability, especially their environmental aspects, are becoming major factors in the decision of purchasing toys. Eco-friendly organic wooden toys, organic cotton toys, or even recycled plastic toys are gaining popularity as parents shift to environmentally friendly purchasing habits. In response to such concerns, manufacturers are researching economical raw materials and toy designs that will make them resistant to wear and tear. Addressing sustainability issues positively complements the growing needs of ethical consumers that demand social responsibility.

Influence of Media and Entertainment:

The scope of the toys market across the world is heavily impacted by the media and entertainment sectors. Movies, TV shows, online content, and video games targeted at children create a great demand for merchandise such as dolls, action figures, and other collectibles. Partnerships between entertainment and toy companies are very important to take advantage of new trends; these collaborations most often yield tremendous sales and market share increases. The ever-changing entertainment world creates an adaptable market environment where from sales and market share gains. This unending cycle of creating new content allows toy manufacturers to shift their products to match popular characters and storylines, ensuring a balance between impulse buying and long-term collectible interest.

By the IMARC Group, Some of the Top Competitive Landscape Operating in the Toys Market Report are Given Below:

• Clementoni Spa

• Funskool Ltd.

• Hasbro Inc.

• Lego A/S (Kirkbi A/S)

• Mattel Inc.

• Playmobil (Brandstätter Group)

• Pressman Toy Corporation (Goliath B.V.)

• Simba Dickie Group

• Spin Master

• Talicor Inc.

• Thinkfun Inc. (Ravensburger North America Inc.)

• Tomy Company Ltd.

Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/toys-market

Global Toys Market Trends:

The global market for toys is currently experiencing notable changes that are expected to shape the future of the industry. One area that has captured the attention of industry stakeholders is the growing interest in STEAM (Science, Technology, Engineering, Arts, and Mathematics) toys. These or other educational toys inspire children to think critically, solve problems, and be creative to keep up with the increasing focus on early childhood education and career readiness.

Another trend that stands out is the kidult phenomenon, where adults buy toys and collectibles for nostalgic or self-affirmational purposes. The rise of these adult consumers offers new prospects for toy companies to expand their marketing and diversification efforts. In addition, the industry is experiencing rapid growth in the D2C (direct-to-consumer) sales channel, where manufacturers sell directly to consumers through online stores, bypassing retail outlets and building stronger brand relations.

Key Market Segmentation:

Breakup by Product Type:

• Action Figures

• Building Sets

• Dolls

• Games and Puzzles

• Sports and Outdoor Toys

• Plush

• Others

sports and outdoor toys dominate the market

Breakup by Age Group:

• Up to 5 Years

• 5 to 10 Years

• Above 10 Years

  
  

5 to 10 years hold the largest share in the market

Breakup by Sales Channel:

• Supermarkets and Hypermarkets

• Specialty Stores

• Department Stores

• Online Stores

• Others

  
  

Specialty stores dominate the market

Regional Insights:

• North America (United States, Canada)

• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)

• Europe (Germany, France, United Kingdom, Italy, Spain, Others)

• Latin America (Brazil, Mexico, Others)

• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

• Market Performance

• Market Outlook

• COVID-19 Impact on the Market

• Porter’s Five Forces Analysis

• Historical, Current and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Structure of the Market

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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