Toilet Paper Market Report, Growth, Share Analysis, Size and Trends 2025-2033

According to the latest report by IMARC Group, titled “Toilet Paper Market Size, Share, Trends and Forecast by Type, Distribution Channel, and Region, 2025-2033”, offers a comprehensive analysis of the industry, which comprises insights on the global toilet paper market report. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global toilet paper market size was valued at USD 30.67 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 46.65 Billion by 2033, exhibiting a CAGR of 4.39% during 2025-2033. North America currently dominates the market, holding a significant market share of 44.3% in 2024.

Global Toilet Paper Market Dynamics:

Rising Disposable Incomes and Urbanization:

The per capita income growth in emerging nations is also leading to a greater demand for consumer hygiene products and aiding growth prospects for the global toilet paper market. An increase in people’s income means they have more to spend, which, in turn means there is considerable demand for hygiene and personal care products like toilet paper as people’s standards of living rise. Furthermore, the increased rate of modernization in urban areas aids in the growth of the market too as better facilities and modern hygiene practices means a greater demand for toilet paper.

Growing Health and Hygiene Awareness:

Due to the increase in public awareness regarding global sanitation issues, consumers seem engrossed with the idea of adopting a hygienic lifestyle that involves the use of toilet paper. On the contrary, it would be incorrect to assert that the global market of toilet tissues has not benefited by the escalated initiatives undertaken in the education sector on sanitation. There is more focus in the developing countries to make sure that clean practices like the use of toilet paper for other than personal use is observed.

Focus on Sustainability and Eco-friendly Products:

The emerging metrics of sustainability are compelling increases in demand for eco-friendly substitutes within the toilet paper market. As awareness of environmental issues increases, so does the demand for products such as bamboo or recycled paper toilet papers. In response to these trends, retailers have begun offering toilet papers made from sustainable resources.

Global Toilet Paper Market Trends:

On a global scale, the market of toilet rolls is characterized by several developments which have a huge impact on the future of this business. One development is the continuous increase in the demand for value-added and premium products. More and more consumers are now willing to spend more money on better quality toilet paper products which are chewier, more porous, and thicker than their ordinary counterparts. In this connection, premium toilet paper brands have emerged which typically come with new textures, fragrances and patterns not offered in the ordinary market.

Another important trend relates to product modification and increased focus on product diversification. Every year, manufacturers try to differentiate their products by adding new features such as unique shapes, special styles, unusual packing, and more. It also encompasses expansion of product lines, such as quilted toilet paper, two-ply toilet paper and those with added aloe vera or other types of moisturisers.

By the IMARC Group, Some of the Top Competitive Landscape Operating in the Toilet Paper Market are Given Below:

ABC Tissue Products Pty Ltd
Absormex CMPC Tissue S.A. de CV
Caprice Paper Products Pty Ltd
Essity Aktiebolag (publ)
Georgia-Pacific LLC (Koch Industries Inc)
Hengan International Group Company Limited
Kimberly-Clark Worldwide Inc.
Kruger Inc.
Naturelle Consumer Products LTD
Orchids Tissue Paper Products
Procter & Gamble Company
Sofidel Group
Suzano
WEPA Hygieneprodukte GmbH

Key Market Segmentation:

Breakup by Type:

One-ply
Two-ply
Others

One-ply toilet paper leads the market with 45.8% of market share in 2024.

Breakup by Distribution Channel:

B2C dominates the market with 71.8% of market share in 2024.

Regional Insights:

North America (United States, Canada)
Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

In 2024, North America held the highest market share, reaching 44.3%.

Key highlights of the Report:

Market Performance
Market Outlook
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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