Tissue Paper Market Trends, Growth, Share Analysis, Industry Forecast 2025-2033

According to the latest report by IMARC Group, titled “Tissue Paper Market Report by Product (Paper Napkin, Paper Towel, Facial Tissue, Toilet Paper, Wrapping Tissue, and Others), Raw Material (Wood Free, Wood Containing, Recovered Fiber), Application (Household, Commercial), Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Stores, and Others), and Region 2025-2033”, offers a comprehensive analysis of the industry, which comprises insights on the global tissue paper market trends. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global tissue paper market size reached USD 77.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 120.4 Billion by 2033, exhibiting a growth rate (CAGR) of 5% during 2025-2033.

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Tissue Paper Market Dynamic:

Growing Demand for Sustainable Tissue Paper:

The global tissue paper market is evolving as the market goes green with an increase in demand for products that are made out of eco-friendly, this includes tissues made from recycled materials, biodegradable tissues, or even tissues which are produced in an environmentally friendly way.

For the instance of produced paper, more and more manufacturers are sourcing/FSC certified paper as well as minimizing sheets used in production to align with consumer’s market preference. Because of this, an environmental focus is becoming one of the main drivers of the market and as a result firms that are focused on solving the issues are gaining a head start.

Rising Health and Hygiene Awareness:

The need for sanitary products had somewhat of an increase across the world as the COVID 19 pandemic impacted people, resulting in a greater demand for tissues products. Companies noticed that consumers are more concerned about maintaining their sterile state which resulted in a rise in usage of facial tissues, toilet paper as well as paper towels. When it comes to disinfecting wipes, these are also considered as hygienic products, therefore their demand is increasing. The need for cleanliness has driven the creativity of companies that were able to create soft tissues that are sterile and more advanced in terms of construction to meet the changing needs of clients.

Growth in Emerging Markets:

The growth of the tissue paper market is being driven by so-called emerging markets especially in the Asian- Pacific regions, Latin America and the Middle East. With the increase in disposable income and urbanization, there is an increased demand for the tissue products in households as well as in business premises. This growth is also further encouraged by the changing consumer habits and modern hygiene practices. The manufacturers understand this opportunity and are offering cheap and good quality products to these regions as their middle class is growing and so is the demand for premium tissue products.

By the IMARC Group, Some of the Top Competitive Landscape Operating in the Global Tissue Paper Market are Given Below:

Asia Pulp and Paper Group (APP)
Georgia-Pacific LLC
Kimberly-Clark Corporation
Procter & Gamble Company
Hengan International Group Company Limited
CMPC S.A.
Cascades, Inc.
Jukebox Print Inc.
Paper Mart Inc.
Svenska Cellulosa AB
Unicharm Corporation

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Global Tissue Paper Market Trends:

The tissue paper market is shifting into the direction of premium products that focus on the quality and comfort of their customers. Where eco-friendliness does seem to be the target, even sustainable packaging remains the focus. The trend towards online shopping informs the basis of the change in the model of distribution making it easier for consumers. Also, health-conscious consumers are willing to pay more for products that are antibacterial, scented tissues for example, that add more value to the product. The global tissue paper market will continue to be driven by innovation and sustainability.

Key Market Segmentation:

Breakup by Product:

Paper Napkin
Paper Towel
Facial Tissue
Toilet Paper
Wrapping Tissue
Others

Breakup by Raw Material:

Wood Free
Wood Containing
Recovered Fiber

Breakup by Application:

Household
Commercial

Breakup by Distribution Channel:

Supermarkets & Hypermarkets
Convenience Stores
Online Stores
Others

Regional Insights:

North America (United States, Canada)
Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

Market Performance
Market Outlook
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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