Tissue Paper Market Share, Size, Growth Analysis, Key Players, and Forecast 2025-2033

According to the latest report by IMARC Group, titled “Tissue Paper Market Size, Share, Trends and Forecast by Product, Raw Material, Application, Distribution Channel, and Region, 2025-2033”, offers a comprehensive analysis of the industry, which comprises insights on the global tissue paper market share. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global tissue paper market size was valued at USD 77.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 120.4 Billion by 2033, exhibiting a CAGR of 5.0% from 2025-2033. 

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Global Tissue Paper Market Dynamics:

Growing Hygiene Awareness and Lifestyle Changes:

The increasing awareness about personal hygiene and changing lifestyles around the world is affecting the global tissue paper market. The rising focus on personal hygiene especially in emerging markets boosts the consumption of sanitary products such as toilet paper, tissue, and napkins. Also, urbanization and a shift in consumer behavior, like increased out-of-home eating and inclination toward convenience, fuel market growth. This increasing awareness, supported by public health initiatives and the rise in living standards, greatly enables market growth.

Expanding Retail and E-commerce Channels:

Retail and wholesale distribution growth, together with the proliferation of e-commerce, has had a favorable impact on the demand for tissue paper. Supermarkets, hypermarkets, and convenience stores have made tissue widely available, while the expansion of online retail has made ordering and delivery much easier. The combination of these factors, coupled with improved advertising, help products sell better. E-commerce in particular has expanded the distribution geography and variety of tissue paper products, enabling markets to sell products manufactured by different brands from other countries.

Increasing Demand for Sustainable and Eco-Friendly Products:

Environmental products and sustainability are more sought after by consumers than ever which is beginning to have an impact on the tissue paper industry. There is a growing need for tissue papers made from recycled materials, bamboo, and FSC certified products. Manufacturers are also stepping up to the challenge via investments into eco friendly raw materials and production methods that have the goal of minimizing environmental degradation. This change is indicative of a larger phenomenon known as ‘environmentally conscious consumption’, where people alter their purchasing habits based on ecological issues.

By the IMARC Group, Some of the Top Competitive Landscape Operating in the Global Tissue Paper Market are Given Below:

• Asia Pulp and Paper Group (APP)

• Georgia-Pacific LLC

• Kimberly-Clark Corporation

• Procter & Gamble Company

• Hengan International Group Company Limited

• CMPC S.A.

• Cascades, Inc.

• Jukebox Print Inc.

• Paper Mart Inc.

• Svenska Cellulosa AB

• Unicharm Corporation

Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/tissue-paper-market

Global Tissue Paper Market Trends:

The international market for tissue paper is starting to change greatly. An increase in product innovation and active marketing of new products is the most notable change. To keep up with customer's changing needs, manufacturers are launching scented tissues, lotion-based tissues, and antibacterial tissues. In addition, there is a greater focus on premium products, with customers ready to spend more on ultra-soft high-quality tissue papers and other products.

A shift towards more advanced manufacturing technologies is notable. These technologies increase productivity, minimize waste, and enhance the overall quality of the products. The introduction of automation along with more data enabled manufacturers to adjust the production systems to the prevailing market conditions. The increased consumer demand for biodegradable as well as sustainable packaging materials is impacting the industry as well.

Breakup by Product:

• Paper Napkin

• Paper Towel

• Facial Tissue

• Toilet Paper

• Wrapping Tissue

• Others

Breakup by Raw Material:

• Wood Free

• Wood Containing

• Recovered Fiber

Breakup by Application:

• Household

• Commercial

Breakup by Distribution Channel:

• Supermarkets & Hypermarkets

• Convenience Stores

• Online Stores

• Others

Regional Insights:

• North America (United States, Canada)

• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)

• Europe (Germany, France, United Kingdom, Italy, Spain, Others)

• Latin America (Brazil, Mexico, Others)

• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

• Market Performance

• Market Outlook 

• COVID-19 Impact on the Market

• Porter’s Five Forces Analysis

• Historical, Current and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Structure of the Market

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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