Tissue Paper Market Share, Global Size, Growth Analysis, and Forecast 2025-2033

According to the latest report by IMARC Group, titled “Tissue Paper Market Size, Share, Trends and Forecast by Product, Raw Material, Application, Distribution Channel, and Region, 2025-2033”, offers a comprehensive analysis of the industry, which comprises insights on the global tissue paper market share. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global tissue paper market size was valued at USD 77.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 120.4 Billion by 2033, exhibiting a CAGR of 5.0% from 2025-2033.

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Global Tissue Paper Market Dynamics:

Growing Hygiene Awareness and Health Concerns:

Rising global hygiene standards and health consciousness have driven the robust growth of the interconnected markets for the tissue paper products. The COVID-19 pandemic heightened the focus on personal hygiene, subsequently increasing the demand for facial tissues, hand towels, and toilet paper. This awareness will most likely remain, propelling further expansion in the market as individuals start to recognize the importance of maintaining cleanliness and avoiding infection in both the residential and commercial environments.

Rising Urbanization and Changing Lifestyles:

Tissue paper consumption is also increasing because of the rapid urbanization and lifestyle changes of people living in less-developed countries. The shift of a larger portion of the population towards cities allows them to adopt more modernized ways of living, which frequently entails the increased usage of tissue paper products for hygiene and convenience. In addition, the rising middle income class in these areas is able to spend more than before, which allows and motivates them to purchase tissue products, thereby increasing market consumption.

Expanding Commercial and Industrial Sectors:

In addition to personal use, there is increasing consumption of the tissue paper products in the commercial and industrial establishments like hotels, restaurants, offices, and hospitals. Such businesses spend a lot of money on acquiring tissue paper products in order to maintain cleanliness and to offer comfort to their clients and workers. With the growth of these sectors especially as the tourism and hospitality sectors recover, there will be a steady increase in the use of tissue paper in commercial and industrial sectors.

By the IMARC Group, Some of the Top Competitive Landscape Operating in the Global Tissue Paper Market are Given Below:

Asia Pulp and Paper Group (APP)
Georgia-Pacific LLC
Kimberly-Clark Corporation
Procter & Gamble Company
Hengan International Group Company Limited
CMPC S.A.
Cascades, Inc.
Jukebox Print Inc.
Paper Mart Inc.
Svenska Cellulosa AB
Unicharm Corporation

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Global Tissue Paper Market Trends:

The tissue paper market is on a continuous evolving with a number of noticeable trends. One of the major trends noticed recently is the increasing usage of tissue paper produced using sustainable methods, which is also environment friendly. There is a growing consumer demand for greener tissue paper products made using recycled materials or sourced from sustainable forestry. As a result manufactures are increasingly adopting eco-friendly production methods and are using more sustainable raw materials for tissue paper products.

A new trend is the increasing preference for higher quality and value added tissue paper products.

Consumers are becoming more and more willing to pay for tissue paper that has added features like, softness, strength, and fragrance. This increased demand for better quality products is pushing manufacturers to come up with innovations and new product variations that meet these changing consumer needs. Moreover, there is also an increase in the number of online selling methods, which allows consumers greater ease of access to a broader range of tissue paper products.

Breakup by Product:

Paper Napkin
Paper Towel
Facial Tissue
Toilet Paper
Wrapping Tissue
Others

Breakup by Raw Material:

Wood Free
Wood Containing
Recovered Fiber

Breakup by Application:

Household
Commercial

Breakup by Distribution Channel:

Supermarkets & Hypermarkets
Convenience Stores
Online Stores
Others

Regional Insights:

North America (United States, Canada)
Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

Market Performance
Market Outlook
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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