Tissue Paper Market Report, Size, Share, Growth Drivers, and Forecast 2025-2033

According to the latest report by IMARC Group, titled “Tissue Paper Market Size, Share, Trends and Forecast by Product, Raw Material, Application, Distribution Channel, and Region, 2025-2033”, offers a comprehensive analysis of the industry, which comprises insights on the global tissue paper market report. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global tissue paper market size was valued at USD 77.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 120.4 Billion by 2033, exhibiting a CAGR of 5.0% from 2025-2033. 

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Global Tissue Paper Market Dynamics:

Increasing Hygiene Awareness and Health Concerns:

Surge in hygiene awareness coupled with health considerations globally has the tissue paper market growing at a rapid rate. The ongoing COVID-19 pandemic has also increased the need for personal hygiene products, resulting in greater consumption of tissue products such as paper towels, toilet paper, and facial tissues. This growth is not only in regard to individual use, but it’s also witnessed in hospitals, restaurants, and offices, which put greater emphasis on hygiene. Due to the ease of use and disposability tissue paper products offer, they are the most effective products for cleanliness and germ control, thus expanding this market further.

Growing Urbanization and Changing Lifestyles:

The tissue paper market is rapidly growing due to the recent shift in economy and lifestyle. The urban migration coupled with the need for speed and ease comes with its own set of requirements, one of the most critical ones being hygiene. From personal meticulous care to cleaning places of daily use, fast urban lives come with various needs which are adequately met by tissue paper products. Moreover, the demanding work schedules coupled with the rise in women taking up employment increases the use of toilet tissues. In addition, smaller household sizes are also a growing factor for the increased utilization of disposable hygiene products.

Focus on Sustainability and Eco-Friendly Products:

In addition, the adoption of tissue papers is becoming widespread as developed regions are increasingly providing access to emerging markets, leading to increased disposable income.

The tissue paper industry is being affected as a result of heightened concern for the environment and increased public knowledge around sustainability. There is growing concern regarding non-biodegradable tissues as well as a greater need for ecofriendly tissue paper made from either recycled paper or sustainable bamboo and fast-growing tree fibers. In response to this, manufacturers are investing in research and development to ensure their tissue paper is not only high quality and functional, but ecologically mindful as well. This includes innovative production processes such as lowering water and energy use as well as waste and non-biodegradable packaging waste. Adopting ecofriendly practices and shifting toward sustainable alternatives is emerging as one of the primary drivers of change in the tissue paper industry.

By the IMARC Group, Some of the Top Competitive Landscape Operating in the Global Tissue Paper Market are Given Below:

• Asia Pulp and Paper Group (APP)

• Georgia-Pacific LLC

• Kimberly-Clark Corporation

• Procter & Gamble Company

• Hengan International Group Company Limited

• CMPC S.A.

• Cascades, Inc.

• Jukebox Print Inc.

• Paper Mart Inc.

• Svenska Cellulosa AB

• Unicharm Corporation

Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/tissue-paper-market

Global Tissue Paper Market Trends:

The global tissue paper market is witnessing several key trends that are shaping its future direction. The rising popularity of premium and extra soft tissue products remains the most distinct trend globally. Other changes include the growing offering of elaborately packaged tissues featuring added softness, strength, fragrance, or even lotion calls for added purchase incentives. This willingness to pay more for greater comfort shifts demand toward new differentiated soft tissue products. This marks a paradigm shift in the outlook for future demand for premium and value added tissue paper products. Additionally, they serve as the basis for further product development and innovation in design.

Another important area of change is the increasing use of online shopping for tissue paper products. The ease of access and convenience offered by online retail stores is attracting a larger segment of consumers to purchase household and personal care items, tissue paper included, from online stores. As a result, manufacturers and sellers are forced to enhance their online visibility and develop good e-commerce plans.

In addition, the market is witnessing an increase in demand for away-from-home (AFH) tissue paper products. The recovery of the hospitality, tourism, and commercial segments after the pandemic is raising the consumption of tissue paper products in hotels, restaurants, offices, and other public areas. This growth in the demand for AFH segment products brings excellent opportunities for growth and development.

Breakup by Product:

• Paper Napkin

• Paper Towel

• Facial Tissue

• Toilet Paper

• Wrapping Tissue

• Others

Breakup by Raw Material:

• Wood Free

• Wood Containing

• Recovered Fiber

Breakup by Application:

• Household

• Commercial

Breakup by Distribution Channel:

• Supermarkets & Hypermarkets

• Convenience Stores

• Online Stores

• Others

Regional Insights:

• North America (United States, Canada)

• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)

• Europe (Germany, France, United Kingdom, Italy, Spain, Others)

• Latin America (Brazil, Mexico, Others)

• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

• Market Performance

• Market Outlook 

• COVID-19 Impact on the Market

• Porter’s Five Forces Analysis

• Historical, Current and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Structure of the Market

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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