Rice Flour Market Size, Trends, Growth Drivers, and Forecast Report 2025-2033

Market Overview

The global rice flour market size was valued at USD 851 Million in 2024 and is projected to reach USD 1,189.9 Million by 2033, growing at a CAGR of 3.80% during the forecast period of 2025-2033. Market growth is driven by rising consumer preferences for gluten-free diets, health-conscious choices, increased use of rice flour in processed foods, and the introduction of organic and fortified varieties.

Study Assumption Years

• Base Year: 2024

• Historical Years: 2019-2024

• Forecast Period: 2025-2033

Rice Flour Market Key Takeaways

• The rice flour market size reached USD 851 Million in 2024.

• The market is expected to grow at a CAGR of 3.80% during 2025-2033.

• The market is projected to hit USD 1,189.9 Million by 2033.

• Increasing consumer preferences for gluten-free diets and healthier alternatives to wheat flour act as major growth drivers.

• Expansion of e-commerce platforms and the launch of organic and fortified rice flour products drive market trends.

• Asia Pacific region leads the market owing to high rice consumption, urbanization, and growth in processed food industries.

• Challenges include fluctuating rice prices and competition from alternative gluten-free flours, while opportunities arise from innovations in rice flour products and processing techniques.

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Market Growth Factors

The rice flour market is propelled by the rising global shift toward gluten-free diets, significantly influencing market dynamics. This trend is particularly driven by the prevalence of celiac disease, which affects approximately 1% of the population worldwide, according to the Celiac Disease Foundation. Moreover, gluten-free diets are increasingly perceived as healthier options for overall well-being and weight management. This growing demand is encouraging food manufacturers to incorporate rice flour as a preferred gluten-free alternative in numerous product formulations.

The ascending health consciousness among consumers also fuels the rice flour market. Rice flour is valued for its nutritional benefits, including carbohydrates, fiber, B vitamins, and iron, making it preferable to refined wheat flour. The World Health Organization reports over 1.9 billion overweight adults, including 650 million obese, underscoring a shift towards healthier eating habits. Brown rice flour’s higher fiber and nutritional profile particularly align with consumer preferences for whole grains and minimally processed foods, supporting sustained market growth.

The food processing industry's expansion significantly boosts rice flour demand. Marketers increasingly leverage rice flour for streamlining marketing efforts by automating tasks such as email scheduling and social media promotion to improve ROI, according to Ascend2 reporting that 65% of marketers use rice flour platforms in email marketing. Analytical tools provided by rice flour platforms help in optimizing campaigns by delivering data-driven insights, fostering real-time strategy adjustments, and enhancing customer engagement. This operational efficiency in the food industry underpins a positive outlook for rice flour utilization.

Market Segmentation

By Source:

• White Rice: Represents the majority market share due to its neutral taste, smooth texture, and versatility; preferred for diverse culinary and industrial applications. The production process for white rice flour is cost-effective, supporting its dominant position and contributing positively to revenue.

• Brown Rice: Included as a significant source segment though with less market share than white rice.

By Category:

• Conventional: Holds the largest market share due to widespread availability, cost-effectiveness, higher yields from conventional farming, and robust global supply chains. Consumer familiarity and trust also favor conventional rice flour, supporting steady demand.

• Organic: Present as a market category catering to health-conscious segments.

By Type:

• Medium and Short Grain: The leading segment driven by higher starch content that offers a stickier and cohesive texture, popular in Asian and ethnic dishes such as sushi, risotto, and rice puddings.

• Long Grain: Included but with less emphasis.

• Pregelatinized: Also covered under types.

By Application:

• Bakery and Confectionary: The largest consuming segment due to rice flour’s fine texture and neutral flavor, ideal for gluten-free baked goods like bread, cakes, and cookies. The growing global gluten-free bakery market further propels this segment.

• Breakfast Cereals and Premixes

• Baby Foods

• Sweet and Savory Snacks

• Others

By Sales Channel:

• Direct Sales: Holds the largest share driven by consumer preference to purchase directly from manufacturers or specialized retailers, ensuring product quality and authenticity.

• Indirect Sales

Regional Insights

Asia Pacific leads the rice flour market in 2024, accounting for the largest market share. This dominance is attributed to high rice consumption, traditional dietary staple reliance, rapid urbanization, economic growth, and the expansion of processed food industries. Increasing disposable incomes and consumer preferences for convenient food products in countries such as China, India, Japan, and Southeast Asia further boost demand.

Recent Developments & News

In February 2024, USA RICE and E MART, South Korea's largest retailer, collaborated to launch Ready-to-Eat products using U.S. rice flour, reflecting a response to the increasing demand for convenient and high-quality meals in the Korean market. This initiative is influenced by factors such as the rise in single-person households, illustrating strategic moves adapting to demographic trends.

Key Players

• Associated British Foods PLC

• Belourthe SA

• Caremoli Group

• Ebro Foods S.A.

• EDME Limited

• General Mills Inc.

• Ingredion Incorporated

• Kroner-Starke GmbH

• Shipton Mill Ltd.

• Whitworth Bros. Ltd.

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