Global Biscuits Market Study Highlighting Snack Consumption Trends, Product Innovation, and Growth Forecast Prospects

Market Overview

The global biscuits market was valued at USD 128.65 Billion in 2024 and is expected to reach USD 187.0 Billion by 2033, with a CAGR of 4.2% during the forecast period from 2025 to 2033. The market is driven by increasing consumer preference for convenient snacking, product innovations in flavors and packaging, and enhanced accessibility through online platforms. Asia Pacific leads the market with a share of over 37.5% in 2024. For more information, visit the Biscuits Market 

Study Assumption Years

• Base Year: 2024

• Historical Year/Period: 2019-2024

• Forecast Year/Period: 2025-2033

Biscuits Market Key Takeaways

• The global biscuits market size was USD 128.65 Billion in 2024.

• The market is forecasted to grow at a CAGR of 4.2% during 2025-2033.

• The forecast period spans from 2025 to 2033.

• Asia Pacific dominates the market with over 37.5% market share as of 2024.

• The rising preference for on-the-go and convenience snacking fuels growth.

• Product innovations encompass gluten-free, vegan, and premium biscuit varieties.

• Online platforms enhance product accessibility and visibility of niche brands.

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Market Growth Factors

The biscuits market is largely propelled by the growing demand for convenient and on-the-go snacks. With increasing urbanization and busy lifestyles worldwide, consumers seek easy-to-carry foods that require no preparation. Biscuits meet this demand with their long shelf life, variety of flavors, textures, and nutritional levels. Additionally, rising popularity of portion-pack and single-serve products supports consumption among working professionals and students, fostering market growth across both developed and emerging economies.

E-commerce has become a key driver, boosting consumer access to biscuit products. According to the 2024 UNCTAD report, sales via e-commerce reached USD 25 Trillion in 43 economies in 2021, growing 15% from 2019, and further to USD 27 Trillion in 2022. Online platforms allow consumers to explore diverse biscuit brands and varieties—including gluten-free, vegan, and organic options—without geographic limitations. This convenience expands market reach, especially in regions where physical retail is less accessible, thus supporting broader consumer engagement and product experimentation.

Consumer preferences emphasize variety and competitive pricing, which foster biscuit market expansion. The category offers a wide range of flavors, formats, and price points, from classic sweet biscuits to filled, coated, savory, and health-focused variants. Manufacturers provide multiple pack sizes catering to various budgets. Promotional deals and discounts, especially via online and modern retail channels, make biscuits accessible to different income groups, sustaining frequent purchases. Product innovations such as bite-sized, protein-enriched, and probiotic biscuits, along with sustainable packaging, further enhance appeal and brand loyalty.

Market Segmentation

Product Type:

• Crackers and Savory Biscuits: Plain Crackers, Flavored Crackers

• Sweet Biscuits: Plain Biscuits, Cookies, Sandwich Biscuits, Chocolate-coated Biscuits, Others

Sweet biscuits hold 63.6% market share, favored for their wide consumer appeal, diverse flavors, and suitability for various occasions including snacks and breakfast. They include cream-filled, chocolate-coated, fruit-flavored, and butter-rich variants, broadening accessibility and consumer base with innovations like low-sugar and gluten-free options.

Ingredient:

• Wheat

• Oats

• Millets

• Others

Wheat dominates with 55.2% market share, valued for availability, cost-effectiveness, nutritional content, and its role in providing desirable texture and taste. The market sees rising demand for whole wheat and high-fiber biscuits as health awareness spreads.

Packaging Type:

• Pouches/Packets

• Jars

• Boxes

• Others

Pouches and packets represent 48.6% of the market due to their convenience, practicality, freshness maintenance, and portion control. They are lightweight and cost-effective for both manufacturers and consumers, offered in sizes ranging from single-serve to family packs.

Distribution Channel:

• Supermarkets and Hypermarkets

• Convenience Stores

• Independent Bakery

• Online Stores

• Others

Supermarkets and hypermarkets lead with 38.5% share, providing wide product selection, strong brand presence, and a convenient one-stop shopping experience. Their promotion strategies and logistics infrastructure enhance consumer trust and market penetration.

Regional Insights

Asia Pacific holds the largest market share of 37.5% as of 2024. The region benefits from its large and growing population, rising disposable incomes, urbanization, and expanding middle class. These factors drive demand for affordable, convenient snacks. Strong retail infrastructure developments, including supermarkets and e-commerce platforms, improve product accessibility. Additionally, localized flavors, innovative packaging, and growing health consciousness support demand for fortified and organic biscuit variants.

Recent Developments & News

• September 2024: Integrated Industries Ltd's subsidiary Nurture Well Foods launched a new biscuit range and acquired a 3,400 MT plant in Neemrana, Rajasthan. Q1 2024 revenue rose 75% to INR 1,401.4 Million, with expansion across North India by RICHLITE biscuits.

• August 2024: ITC Sunfeast launched 'Sunfeast Super Egg & Milk Biscuit' at INR 5, 10, and 30 across South and East India, delivering convenient nutrition aligned with the 'Help India Eat Better' initiative.

• July 2024: McVitie’s introduced its Signature range including Caramel Chocolate Rounds and Chocolate Cream Swirls, debuting in Waitrose from July 22 with plans for wider availability.

• June 2024: Mondelez International and Lotus Bakeries partnered to expand Biscoff in India and develop co-branded chocolates with Cadbury and Milka in Europe; product launches expected in early 2025.

Key Players

• Bahlsen GmbH & Co. KG

• Britannia Industries Limited

• ITC Limited

• Lotus Bakeries Corporate

• Mondelez International Inc.

• Parle Products Pvt. Ltd.

• Pladis Global

• The Ferrero Group

• Walker's Shortbread

• Yildiz Holding

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